The Week in Polls

The Week in Polls

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The Week in Polls
The Week in Polls
The variability of Ipsos political polling

The variability of Ipsos political polling

Mark Pack's avatar
Mark Pack
Dec 11, 2022
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The Week in Polls
The Week in Polls
The variability of Ipsos political polling
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'Past vote weighting' is a tricky business for political pollsters. At first glance, it can seem a sensible, even obvious thing to do. That is, ask the people you're polling how they voted last time and then weight your results to make sure you've got a sample that accurately reflects what the result really was. Just as you might, say, ask them their ge…

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